The question ”What is good performance?” should be answered in the same way in a company: "It is about fairness".

Burro Advisors believes the importance of having a corporate culture based on performance is critical for long term success. A good alignment of performance management ensures that a company has a solid platform of equal and fair treatment for the company’s employees.

Performance Management could describe a partnership between a company and its employees in order to create a high performance workforce and satisfied employees. It is the continuous process of setting objectives, assessing progress and providing on-going coaching and feedback to ensure that the employees are meeting their objectives and career goals, through a significant contribution to the company’s growth.

The emphasis is on improvement, learning and development in order to fullfil the overall business strategy.