Burro Advisors is a holistic professional services firm within People and Leadership - from owners to employees. We offer strategic and long-term partnerships with a portfolio covering:

Advisory Services - Corporate Governance and People & Organizational Development

Executive Search - Key Positions

Assessment - Competences and Potentials

Our core values are the starting point in everything we do. We deliver uncompromising quality and value in every assignment – in every interaction.


We work with companies and organizations which have a strategic and deliberate perception about people as a decisive factor for value creation.


Teamwork, Innovative, Persistent, Friendly and Advisory

Our persistent, hardworking, consultative and friendly attitude means we support our clients when it comes to attracting, recruiting, developing and retaining talented and high performing employees. Burro Advisors’ ambition is to be the most value creating, hardworking, structured and friendly consultancy firm in the market. We believe in our values and we are passionate about our profession. This is an important base for our own and our clients’ success. 


Core Values



Burro Advisors is a company with a genuine belief in teamwork and will to be a trustworthy and long term partner to our clients.



Burro Advisors will challenge a conservative industry and will be responsive to new market and client demands. Finding new opportunities in digitalization combined with uncompromising quality focus, will set the foundation for our future.


Burro Advisors consists of hardworking individuals. People that will focus on finding long term and sustainable solutions for our clients. 


In Burro Advisors, you find an honest, service-oriented and transparent advisor. To be friendly includes telling the truth and having integrity, even in difficult situations. 


Burro Advisorsapproach is to be a listening partner and an available counterpart. We will give our clients rational advice to solve their most business-related problems.


Who we are


Kettil Wedin


+46 733 683 286


Kettil has been in the Recruitment and HR Professional Services industry since 2001. Kettil has worked with Executive Search in a number of industries, mainly for clients within the fast moving consumer goods (FMCG), consumer services, media and entertainment, manufacturing and transport services industries. Kettil was early into the digital era and conducted assignments within especially gaming and e-commerce. Assignments includes Board level, Group Management functions and Middle Management positions. 

Before founding Burro Advisors in 2016 Kettil was Group HR Director at Duni AB since 2014. Duni is listed on Stockholm Exchange with a turnover of MSEK 4,500 and 2,200 employees. Prior to Duni Kettil was Partner at Headlight International AB, a boutique firm within Executive Search for 12 years. Kettil started his career in Spendrups Bryggeri AB, where he spent 15 years in positions such as Business Controller, Group Controller and Sales Manager.      

Kettil holds a Bachelor's Degree in Social Science with a major in Business Administration from Uppsala University.

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+46 703 772 444

Gun has been an HR Professional for over 30 years. She started her HR career in Executive Search mainly working within the Pharmaceutical, Finance and IT sector. Assignments include Senior Management teams, Senior Commercial roles as well as IT specialists. Gun has experience and extensive knowledge from the fast moving consumer goods industry (FMCG) as well as the Pharmaceutical and Wholesale industries.

Before joining Burro Advisors, Gun was HR director at Menigo Foodservice AB from 2011 to 2017. Menigo is a subsidiary to Sysco. Sysco is the global leader in selling, marketing and distributing food and non-food products to restaurants, healthcare, educational and lodging establishments around the world. Menigo has a turnover of MSEK 6,000 and 1,000 employees. In addition to her position as HR Director, Gun was also Menigo’s IT Director between June 2015 and March 2017.

Prior to Menigo, Gun was with Coca-Cola between 2007 and 2011 as Human Capital Manager. Gun was part of the Commercial Management team and also worked within the finance and IT organizations. Furthermore, Gun was responsible for leadership and employee development for Coca-Cola. Between 2004 and 2007 Gun was with AstraZeneca as HR Business Partner within AstraZeneca Sweden Operations and part of the Management team for Liquid production. Gun started out her career as Regional Manager at Knutsson Casino AB, now incorporated in Betsson, and was part of its Swedish Management team. 

Gun holds a Bachelor’s degree in Organizational Psychology from Stockholm University as well as additional training in Change Management from Gestaltakademin.





+46 703 839 010

Henrik graduated in 2017 from the Department of Economic History at Stockholm University. He holds a Bachelor’s Degree in International Relations, combined with an interdisciplinary array of subjects ranging from Economics and Law, via Media and Communication, to English linguistics and literature. In detail, his field of research centered on parameter’s that enable organizational functionality, both from an internal and external viewpoint.


Carl fredrik sammeli



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Carl Fredrik Sammeli is the founder of Prime and Member of the Weber Shandwick Global Leadership Team. Prime is the world’s most awarded PR agency by Cannes Lions in the period 2010-2016 and ranked as the 5th “bravest and best agency on the planet” by Contagious Pioneer 2017, which mapped all agency disciplines i.e. advertising, digital etc. 2016 the Global SABRE Award selected Prime as the Creative PR Agency of the Year. He has over 20 years of experience within entrepreneurship, business development, sales, strategy, public affairs, marketing and communication, and crisis management.

His primary clients include leading multinational companies, globally prominent NGO's, and a number of leading professional service firms within business law, management, finance and technology. He also works intensively with early stage entrepreneurs, family owned businesses and investment companies, focusing in different segments such as industry and tech.

Prior to joining Weber Shandwick, Carl Fredrik founded and on many occasions also chaired a number of Sweden’s most lauded companies within strategy, marketing, advertising and digital communication. His entrepreneurial track record includes two failures and seven successful investments. The top investments have given a return on investment more than 600 times the invested capital. He joined MTG, a leading international entertainment group with channels in over 130 countries, in 1998 as Head of Corporate Communication, becoming the youngest person at the time to ever have been appointed to such a senior position within a publicly listed company in Sweden.

The magazine Fokus, the largest politically independent journal in Sweden that on a weekly basis summarizes and explains the most important happenings in depth, ranked Carl Fredrik as the 85th most politically influential person in Sweden in 2014. Carl Fredrik is regularly invited to hold lectures and contribute with articles to academic publications in South Africa, the Nordics and elsewhere. Topics focus on leading-edge communication, innovation, entrepreneurship and organizational leadership including talent management. His passion is to develop both people and companies. He strongly believes in the positive force entrepreneurship has in creating a good society.

Since 2012 Carl Fredrik lives with his family in beautiful Cape Town, South Africa.


Tobias Löfgren

ceo & Co-FoundeR

+46 707 999 209


Tobias has been in the Executive Search and HR Professional Services industry since 2003. Over the years, Tobias has gained broad experience from different industries and functions. During the last decade, he has worked extensively with clients in Consumer Products & Services, Retail, Business Services and IT & Telecom. Assignments includes Group Management functions, Middle Management and Specialist positions.  

Before joining Burro Advisors in 2016 Tobias Löfgren was a Partner and Senior recruitment consultant at Proximo for over seven years. During this period Proximo was established as a well-known quality firm in the Swedish market, covering a service portfolio of Executive Search, Assessment and Selection. Between 2006 and 2009 Tobias worked at Amrop, one of the largest international Executive Search firms in the world. 

Tobias holds a Double Bachelor's Degree in Social Science with a major in Business Administration and Social Psychology with a specialization in Leadership and Organization from Stockholm University.

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Camilla Bengtsson


 +46 704 385 525

Camilla has recently graduated from Lund University School of Economics and Management and holds a Master's degree in Business Administration, with a major in Managing People, Knowledge and Change. Her education includes a solid combination of both in-depth business knowledge as well as knowledge of human resources management. More specifically, her education has focused on the strategic nature of the contemporary challenges associated with managing organizations and work. Her educational background includes fields of knowledge management, identity in organizations, organizational culture, and leadership and change.


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+46 702 991 550

Within our Advisory services, Åsa is Practice Lead for Owner & Board Advisory. She is also part of our Executive Search team with a specific focus on management team- and board recruitments. 

She holds long experience in business strategy and recruitment of key team members, both from an operational-, board- & owner perspective. 
Her industrial experience ranges from listed corporations to venture capital funded growth companies in a wide range of industries such as Venture Capital, Brewery Industry, Power & Automation, Payments, Internet consultancy, Mechanical manufacturing Industry and the Creative industry.

Prior to joining Burro Advisors, Åsa has been active in the venture capital industry. Initially as Investment Manager and CFO for Almi Invest and then as venture partner for Race Craft Holding, a family office. This entails being integral within all parts of the investment process -from due diligence, transaction, active ownership, board work and exit.
Earlier operational experience includes roles such as auditor at Arthur Andersen, business controller at Spendrups brewery and management consultant at Guide & Mind Improvement Group, CFO at Alphyra Nordic, Deputy CEO/ CFO at SIB Brushes and CEO for the music tech business incubator, Amplify Sweden.  

Additionally, Åsa is experienced in board work in listed as well as non- listed companies. Prior assignments include Chairman of the Board for SIB Brushes and board member at Goodtech ASA, Sprint Bioscience and The Local Europe. Current assignments in Publit Sweden AB, CSV Rating AB and STIM. Åsa is author of Almi Invest board guide focusing on growth companies.

Åsa holds a Bachelor of Science in Business & Administration from Uppsala University and Master of Art in European Integration from University of Limerick, Ireland. She is a Certified Cordial Business Architect and holds a Higher Certification in Corporate Governance from Styrelseakademien.



+46 702 242 147

Hanna holds a Bachelor’s Degree in Psychology with a specialization in neurology from Yale University where she complemented her studies with a wide array of subjects including Economics, Statistics, Law, Medicine, and Physics. In 2018 she completed her Master’s Degree in Business Management at University College London with a primary focus on organizational behavior and business strategy. Her educational background provides her with an in-depth knowledge of human behavior, risk analysis, financial decision making, and change management.